Eligible-units-only math. OP costs: Subvention % (EMI), TPD ₹/unit, Exchange ₹/unit. TPD/Exchange include an additional Attach% applied over eligible units.
Attach% sets how many units are eligible per channel. You may model overlaps intentionally.
Effective op cost / unit (for basis) averages TPD/Exchange using their Attach% over eligible units. Totals multiply by attach-adjusted eligible units.
If (Bank + Brand) per-unit exceeds the channel cap, both are scaled down proportionally.
On Net+Cost, per-channel op costs reduce basis unit value for the targeted channel(s).
| Channel | Total planned discount / unit | Net unit (list − discount) | Net unit (after discount & op cost) | Bank share / unit (after cap) | Brand share / unit (after cap) | Cap applied? |
|---|---|---|---|---|---|---|
| Full Swipe | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | No |
| EMI | ₹0 | ₹0 | ₹0 | ₹0 | ₹0 | No |
Per-unit values shown here; totals multiply by eligible units for funding and efficiency. TPD/Exchange are averaged with their own Attach% for basis calculations.
| Channel | Eligible Units | Channel Basis Sales (₹) | Target Bank Funding (₹) | Implied Bank Funding (₹) | Implied Efficiency (%) | Gap to Target (₹) |
|---|---|---|---|---|---|---|
| Full Swipe | 0 | ₹0 | ₹0 | ₹0 | 0% | ₹0 |
| EMI | 0 | ₹0 | ₹0 | ₹0 | 0% | ₹0 |